Learn
Digital Marketing
in Vancouver

Study the in-demand skills necessary for a career in Digital Marketing. Learn from industry experts and get certified in Google Analytics & Google Adwords.

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Why Study Digital Marketing?

Digital Marketing encompasses an expansive field, but ultimately it’s the use of digital tactics and tools to identify and convert potential customers. Digital marketing professionals are relied on to produce strategies that will allow business to grow through the use of all of the increasingly essential digital channels.

In this course you’ll learn the aspects of an digital marketing strategy and what makes a brand. Using tools like Google Analytics, you will be able to segment your target market and track your customer behaviour throughout the conversion process to optimize the ROI of your marketing efforts. Students will become certified in Google Analytics and Adwords.

What You’ll Learn

Google Analytics
Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization.
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Google AdWords
Learn the fundamentals on advertising and attract customers through Google AdWords and PPC advertising.
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SEO and SEM
Understand the difference between Search Engine Optimization and Search Engine Marketing. Analyze the performance of a paid search campaign.
Social Media Marekting and Advertising
Learn the essentials of community management and how to build an engaging advertising campaign using channels like Facebook, Twitter, LinkedIn and more.

Taught by Industry Professionals

RED instructors come directly from industry and bring versatile experiences from large tech companies to agencies and startups.

Holly Lawton, Digital Marketing Professional Course Lead Instructor - Vancouver
Holly Lawton
Lead Instructor, Digital Marketer

With over 10 years full-circle marketing experience, working across multiple B2C and B2B campaigns, Holly brings her passion for digital marketing to the Red Academy. Originally from the UK, Holly has worked in a wide variety of industries. From consumer campaigns like the world’s largest dog show Crufts, BBC Kids and live entertainment, right through to global telecommunications conferences, and a worldwide shipping broker proving that digital marketing can be applied successfully to any company, in any market. Holly cycled the pacific coast from Vancouver to Tijuana blogging all the way and in London, was a singer in a band. You will still catch her cycling around the city and maybe even singing.

Lisa McCann, Digital Marketing Professional Course Instructor - Vancouver
Lisa McCann
Instructor, Digital Marketer

Lisa is a strategic marketing professional with a passion for entrepreneurship, the digital world and a great brand story. With over four years experience driving tactical and strategic marketing projects, her specialties lie within brand management, digital marketing, automation and analytics. Lisa thrives off of out-of-the-box thinking, bursts of creativity and watching businesses grow. She loves the combination between creative and analytical elements in marketing, tying together all aspects. In her spare time, she enjoys traveling and all sports. You can catch her on the green turf, with some cleats, good friends, and a soccer ball any chance she gets. Don’t let her quiet demeanour trick you, her witty quips will brighten your day.

Rowan Springfield
Instructor, Digital Marketer

Hailing from Devon, England, Rowan is a digital marketing expert with a passion for data, technology and optimization. With over four years of experience at top London agencies (Steak, Razorfish, and Foward3D) and prowess in paid search, Rowan has worked with some elite international clients such as Hilton and Ralph Lauren. He has a keen eye and pays attention to detail, delighting in finding trends and anomalies to exploit or fix. Rowan loves to be in the outdoors: be it snowboarding or biking in the mountains, climbing or just hiking around the North Shore. He probably should know better, but can’t resist the opportunity to jump off stuff when the opportunity arises.

Mikie Basi
Instructor, Digital Marketer

Mikie Basi is a marketing professional with over five years of experience in paid user acquisition. A Communications graduate from SFU, he has managed digital campaigns for brands such as Nurse Next Door, OpenRoad Auto Group, and currently with Hootsuite Media Inc. Mikie believes great advertisers spend as much effort on measurement and analysis as they do on campaign management. His expertise includes SEM, display, mobile, video, and social advertising. When not crunching data to determine the winner of his latest A/B test or teaching the secrets of digital marketing, Mikie can be found enjoying craft beer and cheering on the Vancouver Canucks.

Ally Anderson
Instructor, Digital Marketer

Ally is a digital marketing strategist with experience in campaign management, analytics, social media, and SEO. She loves working hands-on with clients, determining their vision, and then developing an action plan to help them reach their goals. Ally completed her Bachelor of Commerce with Honours from UBC’s Sauder School of Business specializing in Marketing and Transportation & Logistics. During her time at UBC, she began seeking out projects and work experience that she could learn from to further develop her digital marketing skillset. In her spare time, you’ll find Ally riding her bike around Vancouver, playing beach volleyball, or exhausting every TV series on Netflix.

Upcoming Programs

Full-Time

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Oct 02

Digital Marketing Professional

Oct 02
12 Weeks
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Jan 08

Digital Marketing Professional

Jan 08
12 Weeks
course details
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Jul 04

Digital Marketing Professional

Jul 04
12 Weeks
course details
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Oct 02

Digital Marketing Professional

Oct 02
12 Weeks
course details
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Jan 08

Digital Marketing Professional

Jan 08
12 Weeks
course details
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Apr 09

Digital Marketing Professional

Apr 09
12 Weeks
course details
48 Weeks Work-Study

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Oct 02

Digital Marketing Professional Work-Study

Oct 02
48 Weeks
course details
Part-Time

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Oct 10

Digital Marketing Foundation

Oct 10
10 Weeks
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Jan 15

Digital Marketing Foundation

Jan 15
10 Weeks
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Jul 11

Digital Marketing Foundation

Jul 11
10 Weeks
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Oct 10

Digital Marketing Foundation

Oct 10
10 Weeks
course details
24 Weeks Full-Time

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Oct 02

Full-Stack Marketer

Oct 02
24 Weeks
course details
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Apr 10

Full-Stack Marketer

Apr 10
24 Weeks
course details
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Jul 04

Full-Stack Marketer

Jul 04
24 Weeks
course details
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Oct 02

Full-Stack Marketer

Oct 02
24 Weeks
course details
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Jan 08

Full-Stack Marketer

Jan 08
24 Weeks
course details

Interested in finding out more?

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Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333

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