Digital Marketing Professional Work-Study

The Digital Marketing Professional program is a comprehensive 48 week full-time Diploma program, designed to provide students with in-depth practical experience and the relevant skills and tools needed to succeed in today's rapidly moving Digital Marketing workplace.

48 Weeks Work-Study
Next start date Jan 8, 2018
Interested in a later date?

Digital Marketing Professional
Work-Study Overview

The academic portion of the course is 24 weeks full-time, and runs from 5:00pm to 9:00pm, Monday to Friday. The remaining 24 weeks of the course is a work placement.

In this program, students will learn to approach digital marketing decisions with a creative, data driven, and flexible mindset to yield tangible gains for a wide variety of organizations and clients. They’ll work in a team-based environment, set up collaborative workflows and communicate with their clients, designers and potential employers. Throughout the program students will have the opportunity to network and build connections with hiring partners and professionals. They’ll also be given an introduction to their field and the skills necessary to work on technical teams in an agency, in-house, start-up, corporate or freelance environment. By the end of the course they’ll have developed a robust portfolio to jump-start their careers.


Weeks Academic


Weeks Co-op


hours in total

What You'll Learn

Digital Marketing Strategy
Understand the aspects of how to develop an end-to-end digital marketing strategy.
Brand Strategy
Deconstruct the aspects of what makes a brand: personality, values, definition, and promise.
Google Analytics
Use Google Analytics and Tag Manager to apply fundamental concepts like performance measurement, comparison, and optimization.
AdWords Created with Sketch.
Google AdWords
Learn the fundamentals on advertising and attract customers through Google AdWords and PPC advertising.
Page 1 Created with Sketch.
Email Marketing
Learn how to build an email marketing strategy with a focus on copy, A/B testing, optimization and lead nurturing.
Content Management and Strategy
Plan, develop, and manage a content strategy for a specific brand.
AB Testing1 Created with Sketch.
Mobile Marketing
Build a mobile marketing strategy and learn mobile analytics and app and video marketing.
SEO SEM2 Created with Sketch.
Understand the difference between Search Engine Optimization and Search Engine Marketing. Analyze the performance of a paid search campaign.
Social Media Management & Advertising
Understand a business' social media goals, audit channels and create a content strategy. Learn the essential forms of PPC advertising through social channels.
Inbound Marketing
Understand the buyer’s journey and how to develop an inbound marketing strategy to generate leads for a business.

What Makes RED Unique

Real Clients, Projects & Portfolios

RED is built on the principle of building Real World experience, and means our students are working with Community Partners on Real Projects, building a Real Portfolio of experience.

Radically Relevant to Industry

Our programs are continuously being updated to ensure that our students are learning the very latest skills, tools and technologies that are actually being used in the industry today.

Career Support & Development

Our tailored, highly personalized learning approach means you not only learn the right skills, but are also getting the one-on-one career support, soft skills and guidance you need to succeed.

Join the RED Community

At RED you will be part of a close-knit community who are here to support you on your journey and give you the kind of personalized attention and support to truly see you succeed in your career.


What type of certifications do students receive?

Throughout the program, you will be getting certifications in Google Analytics, Google Adwords and Google Display Network.

What kind of projects do we get to work on?

You will be working on a personal project building your website and marketing techniques and three community partner projects (ranging from inbound marketing, e-commerce and mobile app launch).

What kind of job can I get after the program?

Past graduates from the program have gone on to earn roles as Community Managers, Social Media Consultants, Digital Marketing Strategists, and SEM Marketing Coordinators.

Are the skills interchangeable?

Yes, the skills are interchangeable. If you decide to change careers in the future or pursue a different route in marketing the skills learned will help you transition more smoothly and better understand concepts and analytics no matter what the field might be.

How is RED different?

RED stands for Real Education and Development. We offer a totally unique approach to learning; our school more closely resembles a real-world agency than what you might expect in a traditional learning environment. Our curriculum is also very different in that it is designed to be highly active and experiential, which means that you are working in student teams on real-world projects with real clients from our network of community and charity partners, producing

Our instructors however, are really our secret sauce: they are highly experienced, real world professionals, and you will work in an environment that offers an amazing student to instructor ratio of 6 to 1.

Start Dates & Pricing

Digital Marketing Professional Work-Study


RED Academy Vancouver

48 weeks, Monday-Friday, 5pm - 9pm

Please note that places on our programs are limited, and are offered in the order that applications are received. The application deadline for the Fall 2017 cohort is June 30. Regular price is $12,500, Early Bird discount available for registrations sent until June 30th

Winter 2018 Cohort Start Date January 8

Admission Process

We operate on a rolling admissions system, admitting students who meet our criteria as they apply up until the application deadline.

1. Completion of online application form.

2. An in-person or virtual (Skype) interview with one of our admissions team member and an instructor from the program.

3. A program specific assignment or test assigned by the instructor.

4. All prospective students are required to demonstrate a minimum level of English before they’re admitted to RED Academy. If you are an International Student or if English is not your first language, we may be required to pass one of the following exams:

  • Duolingo English Test 60 or higher
  • TOEFL iBT score of 90 or higher (TOEFL Paper score – 575 or higher)
  • IELTS Academic score 6.5 or higher
  • Cambridge Exam equivalency (CAE)





Applying For A Visa

International students (those who do not hold Canadian Citizenship or Permanent Residency in Canada) who intend to take one of our programs, will be required to apply for a Study & Work Permit within Immigration, Refugees and Citizenship Canada (IRCC). You may apply using IRCC online application tool or by paper.

Depending on your country of citizenship, you may need a Temporary Resident Visa (TRV) to enter Canada, in addition to your Permits.

These are some of the required documents to apply:

  • Passport with at least 15 months left before expiry
  • Photo (IRCC has specific requirements of the Visa application photograph)
  • Proof of financial support
  • RED Academy’s Letter of Acceptance (LOA)
  • RED Academy’s DLI number (Pending approval)


We encourage our future students to seek help when applying for the Study & Work Permits, however, please, refer to this IRCC link for further information on how to apply for your permit.

If you are transferring to RED Academy from a Canadian educational institution, you must notify IRCC when you change institution in your MyCIC account.
It’s your responsibility to know and understand the International Student Immigration Regulations. For more information, visit the IRCC website.

Payment Process

The Professional Work-Study Programs cost $9,500 for 480 hours of instruction plus 480 hours of work experience. A deposit of $1650 ($250 non-refundable) is required upon acceptance into the program to reserve one’s place. 50% of the balance is due 30 days before the course starts and full payment is due before the program begins.
Enrolling in a RED Academy Program is an investment in your education and career development. To help accommodate financial circumstances, we have payment structures and financing options available. If you have any questions or concerns, please get in touch with our team.

Interested in finding out more?

Fill out the form and we'll walk you through the rest.

Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333


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