Full-Stack Marketer

Become an industry-ready marketing unicorn in 24 weeks. RED Academy is committed to working with our graduates until they are hired. Our graduate placement rate is over 95% within 3 months of graduation.

24 Weeks Full-Time
Toronto
Next start date Jul 4, 2017
Interested in a later date?

Full-Stack Marketer Professional Overview

The Full-Stack Marketer Professional Program is designed for students who want to be in control of all stages of digital marketing and create beautifully crafted marketing campaigns, engaging user interfaces, and memorable brand experience.

This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to: create brand identity and its marketing strategy; design web and mobile applications; plan and execute engaging marketing campaigns; make data-driven design decisions; track customer behaviour; optimize conversions and much more.

This program was designed to give you a unique competitive edge: having both Marketing & Visual Design skills will allow you to be independent of designers and will help you take your ideas to the next level.

24

weeks

7:1

students to instructor ratio

960

hours of instruction

What You'll Learn

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Digital Marketing Strategy
Develop an end-to-end digital marketing strategy considering the buyer’s journey, and learn how to develop an inbound marketing strategy to generate leads for a business.
Google Analytics & AdWords
Use Google Analytics and Tag Manager to apply fundamental concepts like performance measurement, comparison, and optimization and learn how to attract customers through Google AdWords and PPC advertising.
Mobile & Email Marketing
Build an email marketing strategy with a focus on design, copy, A/B testing, optimization and lead nurturing. Learn mobile analytics and app and video marketing.
Social Media Management & Advertising
Understand a business' social media goals, audit channels and create a content strategy. Learn the essential forms of PPC advertising through social channels.
Brand Strategy
Deconstruct the aspects of what makes a brand: personality, values, definition, promise, visual identity and brand storytelling.
Content Management and Strategy
Plan, develop, and manage a content strategy for a specific brand.
Typography, Colour & Composition
Create coherent and balanced designs by making good use of colour, typography and other visual elements.
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User Interface Design & Prototyping
Get an overview of the UX Design process, and collaborate with UX students on creating marketable and intuitive websites and apps that guide the user to accomplish their tasks.
Design Software Use
Learn Photoshop, Illustrator, Sketch, InVision, and get an introduction to InDesign.
Creative Thinking
Lead brainstorming sessions to facilitate conceptual thinking and adopt a strategic and human-centric approach to problem solving.

Day in the life of a Full-Stack Marketer student

Our commitment to a fully engaged learning process extends into the creation of an energizing environment where our students have the time to work as well as play.

Every aspect of our in-school experience is dedicated to creating a space where students, instructors, alumni, and mentors, can engage with one another in a way that’s relaxed, supportive, and friendly.

9:00am - 9:15am
Morning Exercise
From morning stretches to icebreakers and creative exercises, we always make sure to start the day right.
9:15am - 12:00pm
Lesson & Workshop Time
Gain knowledge through our engaging, immersive and relevant teaching style, and work on your project with one-on-one support from your instructors.
12:00pm - 1:00pm
Lunch
Hang out in the kitchen with students from other programs or listen to an industry guest speaker.
1:00pm - 4:45pm
Lesson & Workshop Time
Receive technical tutorials on software like Photoshop and Illustrator, and get more time to apply your new skills and work on your projects.
4:45pm - 5:00pm
Daily Check-In
Practice agile approach during these scrum meetings and share any good news, hurdles and project progress with the rest of your teammates.
5:00pm - Late
Homework And/Or Networking
Stay in school to get some work done or network with the industry at our evening events.

Full-Stack Marketer FAQs

What type of projects will I work on?

Throughout the program, you will be briefed on 8 different projects including 4 community partner projects (working with real world clients). These range from inbound marketing, e-commerce and website & mobile app design and launch. You will also get time to work on your portfolio. Each project covers something different and at the same time builds upon the previous one. We are always working to create interesting and fun projects that offers a deep challenge to shift from a tech newbie to a savvy designer and marketer.

How is the course structured?

The Full-Stack Marketer Professional Program consists of two 12-week modules. It’s essentially the combination of the UI & Communication Design Professional Program and the Digital Marketing Professional Program.

What software will I learn?

Our main focus for technical skills will be in Adobe Photoshop and Illustrator. You will also get to know Sketch, InVision, and receive a quick introduction to Adobe InDesign.  All tools that are actively used in the industry. To keep structure and communication clear, we use tools like Slack and Trello.

What type of certifications will I receive?

Throughout the program, you will be getting certifications in Google Analytics, Google Adwords and Google Display Network.

Do I need any coding skills before enrolling the program?

You don’t need any coding skills in this program. We will teach you some basic knowledge of coding with HTML & CSS.

Do I need to use a Mac for this program or can I use a PC?

We recommend for you to use a Mac as the courses will be taught on a Mac and most design softwares are optimized to run on Macs. We also highly recommend for you to get a computer mouse as it will be easier to work in Photoshop and Illustrator.

What jobs can I get with this course?

Possible employment outcome includes: User Interface Designer, Interactive Designer, Web Designer, Graphic Designer, Communication Designer, Community Manager, Social Media Consultant, Digital Marketing Strategist, SEM Marketing Coordinator and Project Manager.

Do I need a design background?

Not necessarily, however it can be beneficial if you have a good sense of style and have a keen interest in visual arts.

How is RED different?

RED stands for Real Education and Development. We offer a totally unique approach to learning; our school more closely resembles a real-world agency than what you might expect in a traditional learning environment. Our curriculum is also very different in that it is designed to be highly active and experiential, which means that you are working in student teams on real-world projects with real clients from our network of community and charity partners. Our instructors however, are really our secret sauce: they are highly experienced, real world professionals, and you will work in an environment that offers an amazing student to instructor ratio of 6 to 1.

Start Dates and Pricing

Full-Stack Marketer Professional

$16,000

RED Academy Vancouver

24 weeks, full-time

Please note that places on our programs are limited, and that places are offered in the order that applications are received. Also note that the 24 week program period excludes the 2 weeks between December 17 to January 1st during which there won't be any classes.

Spring 2017 Cohort April 10, 2017

Summer 2017 Cohort July 4, 2017

Fall 2017 Cohort October 2, 2017

Admission Process

We operate on a rolling admissions system, admitting students who meet our criteria as they apply up until the application deadline.

1. Completion of online application form.

2. An in-person or virtual (Skype) interview with one of our admissions team member and an instructor from the program.

3. A program specific assignment or test assigned by the instructor.

4. All prospective students are required to demonstrate a minimum level of English before they’re admitted to RED Academy. If you are an International Student or if English is not your first language, we may be required to pass one of the following exams:

  • Duolingo English Test 60 or higher
  • TOEFL iBT score of 90 or higher (TOEFL Paper score – 575 or higher)
  • IELTS Academic score 6.5 or higher
  • Cambridge Exam equivalency (CAE)

5-steps-application

Applying For A Visa

International students (those who do not hold Canadian Citizenship or Permanent Residency in Canada) who intend to take one of our programs will be required to apply for a Study & Work Permit within Immigration, Refugees and Citizenship Canada (IRCC). You may apply using IRCC online application tool or by paper.

Depending on your country of citizenship, you may need a Temporary Resident Visa (TRV) to enter Canada, in addition to your Permits.

These are some of the required documents to apply:

  • Passport with at least 15 months left before expiry
  • Photo (IRCC has specific requirements of the Visa application photograph)
  • Proof of financial support
  • RED Academy’s Letter of Acceptance (LOA)
  • RED Academy’s DLI number

We encourage our future students to seek help when applying for the Study & Work Permits, however, please, refer to this IRCC link for further information on how to apply for your permit.

If you are transferring to RED Academy from a Canadian educational institution, you must notify IRCC when you change institution in your MyCIC account.
It’s your responsibility to know and understand the International Student Immigration Regulations. For more information, visit the IRCC website.

Payment Process

The Full-Stack Programs cost $16,000 for 960 hours of instruction. A deposit of $1650 ($250 non-refundable) is required upon acceptance into the program to reserve one’s place. 50% of the balance is due 30 days before the course starts and full payment is due before the program begins.

Enrolling in a RED Academy Program is an investment in your education and career development. To help accommodate financial circumstances, we have payment structures and financing options available. If you have any questions or concerns, please get in touch with our team.

Interested in finding out more?

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Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333

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