Digital Marketing Professional

The Digital Marketing Professional program is a comprehensive 12 week full time Diploma program, designed to provide students with in-depth practical experience and the relevant skills and tools needed to succeed in today's rapidly moving Digital Marketing workplace.

12 Weeks Full-Time
Next start date Oct 2, 2017
Interested in a later date?

Digital Marketing Professional Overview

The Digital Marketing Professional program is designed to teach students all of the aspects to help them succeed in a career in digital marketing and strategy. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-in experience in Website and Content Management and Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising, all the things you need to succeed in a career in Digital Marketing.




hours of instruction

What You'll Learn

Digital Marketing Strategy
Understand the aspects of how to develop an end-to-end digital marketing strategy.
Brand Strategy
Deconstruct the aspects of what makes a brand: personality, values, definition, and promise.
Google Analytics
Use Google Analytics and Tag Manager to apply fundamental concepts like performance measurement, comparison, and optimization.
AdWords Created with Sketch.
Google AdWords
Learn the fundamentals on advertising and attract customers through Google AdWords and PPC advertising.
Segment1 Created with Sketch.
Email Marketing
Learn how to build an email marketing strategy with a focus on copy, A/B testing, optimization and lead nurturing.
Content Management and Strategy
Plan, develop, and manage a content strategy for a specific brand.
AB Testing1 Created with Sketch.
Mobile Marketing
Build a mobile marketing strategy and learn mobile analytics and app and video marketing.
SEO SEM2 Created with Sketch.
Understand the difference between Search Engine Optimization and Search Engine Marketing. Analyze the performance of a paid search campaign.
Social Media Management & Advertising
Understand a business' social media goals, audit channels and create a content strategy. Learn the essential forms of PPC advertising through social channels.
Inbound Marketing
Understand the buyer’s journey and how to develop an inbound marketing strategy to generate leads for a business.

Alumni Stories

Geff Wong, Digital Marketing Professional Course - Vancouver Graduate
Geff Wong
Winter 2016 Graduate

I had been thinking of making a career change at that point and RED seemed like a really good fit for myself after researching my options. As well a great way to bridge my marketing skills gap and my new career path. It was a quick decision for myself and in the end it was definitely worth it. RED was everything that I had hoped the program would be. The factor that sets this program apart from traditional universities is the fact that it was so hands on.

Corey Leung, Digital Marketing Professional Course - Vancouver Graduate
Corey Leung
Winter 2016 Graduate

From working as an analyst prior to RED, I knew that analytics was something I wanted to pursue further and Digital Marketing lends itself really well to that. My experience was positive! I use the skills I learned at RED on a daily basis now, so it has definitely paid off. The experience is definitely what you make of it and I really focussed on learning as much as I could and meeting as many people as possible.

Julia Zhou, Digital Marketing Professional Course - Vancouver Graduate
Julia Zhou
Fall 2015 Graduate

Prior to RED, I was completing my bachelors degree at UBC. Having grown up in the world of digital media, I felt that there was a gap in knowledge of the technical skill sets in digital marketing vs everyday use. I had an amazing experience at RED with the instructors, students and community partners! Currently I am working at my top choice agency, 6S Marketing, and continually working on my previous community project, Spare Rides.

Shennie Yang, Digital Marketing Professional Course - Vancouver Graduate
Shennie Yang
Winter 2016 Graduate

I chose the full-time digital marketing program at RED because I didn’t have a marketing background to help me start a career as a digital marketer. Even though I did learn a bit on my own from my previous job, I wanted to be taught by industry professionals to build the fundamental skills and knowledge to confidently call myself a full-stack digital marketer. The open-space and tech vibe of the school was exactly the environment I wanted to be in.

What Makes RED Unique

Real Clients, Projects & Portfolios

RED is built on the principle of building Real World experience, and means our students are working with Community Partners on Real Projects, building a Real Portfolio of experience.

Radically Relevant to Industry

Our programs are continuously being updated to ensure that our students are learning the very latest skills, tools and technologies that are actually being used in the industry today.

Join the RED Community

At RED you will be part of a close-knit community who are here to support you on your journey and give you the kind of personalized attention and support to truly see you succeed in your career.


What's the difference between full-time and part-time programs?

Our Foundation Programs are Part Time evening programs that run twice a week over 10 weeks, with a total of 60 hours of instruction. The programs are designed to give our students a hands-on introduction to the field of study. You will work on one major project throughout the duration of the program.

Our Professional Programs are 12 week Full Time programs, designed to produce entry-level professionals, who can hit the ground running, and play a meaningful role within a company from day one. The Professional Programs include 480 hours of instruction and lab time in the school, and will involve at least 4 major projects, and include significant professional development time to prepare you for life in the tech industry.

What are the requirements?

Our requirements are more focused on having a great attitude. Program-wise, we concentrate on a self-directed learning model. This allows the students to take control over their own learning, creating a more open environment that can reflect how a student learns. Because of this, we require our students to be kind, ready to learn, and motivated for their own long-term benefit.

What type of certifications do students receive?

Throughout the program, you will be getting certifications in Google Analytics, Google Adwords and Google Display Network.

What kind of projects do we get to work on?

You will be working on a personal project building your website and marketing techniques and three community partner projects (ranging from inbound marketing, e-commerce and mobile app launch).

What kind of job can I get after the program?

Past graduates from the program have gone on to earn roles as Community Managers, Social Media Consultants, Digital Marketing Strategists, and SEM Marketing Coordinators.

Are the skills interchangeable?

Yes, the skills are interchangeable. If you decide to change careers in the future or pursue a different route in marketing the skills learned will help you transition more smoothly and better understand concepts and analytics no matter what the field might be.

How is RED different?

RED stands for Real Education and Development. We offer a totally unique approach to learning; our school more closely resembles a real-world agency than what you might expect in a traditional learning environment. Our curriculum is also very different in that it is designed to be highly active and experiential, which means that you are working in student teams on real-world projects with real clients from our network of community and charity partners, producing

Our instructors however, are really our secret sauce: they are highly experienced, real world professionals, and you will work in an environment that offers an amazing student to instructor ratio of 6 to 1.

Start Dates and Pricing

Digital Marketing Professional


RED Academy Vancouver

12 weeks, Monday-Friday, 9am - 5pm

Please note that places on our programs are limited, and that places are offered in the order that applications are received.

Fall 2017 Cohort October 2, 2017

Winter 2018 Cohort January 9, 2018

Admission Process

We operate on a rolling admissions system, admitting students who meet our criteria as they apply up until the application deadline.

1. Completion of online application form.

2. An in-person or virtual (Skype) interview with one of our admissions team member and an instructor from the program.

3. A program specific assignment or test assigned by the instructor.

4. All prospective students are required to demonstrate a minimum level of English before they’re admitted to RED Academy. If you are an International Student or if English is not your first language, we may be required to pass one of the following exams:

  • Duolingo English Test 60 or higher
  • TOEFL iBT score of 90 or higher (TOEFL Paper score – 575 or higher)
  • IELTS Academic score 6.5 or higher
  • Cambridge Exam equivalency (CAE)



Applying For A Visa

You do not need a study permit if you plan to take a course or program in Canada that lasts six months or less. You must complete the course or program within the period authorized for your stay in Canada.

Most travelers need a valid entry document such as an Electronic Travel Authorization (eTA) or a visa to visit Canada. This will depend on your citizenship or your situation.

All visa-exempt foreign nationals except for U.S. citizens need an eTA to enter Canada as tourists. The eTA authorizes to visit Canada for up to six months or until the date prescribed by a border services officer upon arrival to Canada.

Applying for an eTA is a simple, inexpensive (CAD$7) process that takes just a few minutes to complete online. In addition to a fast process, the eTA is electronically linked to a traveler’s passport and is valid for five years or until the passport expires. 

Travelers with passports from visa-required countries and territories need a visitor visa (temporary resident visa) to enter Canada.

A visa is an official document that is inserted inside a passport giving permission for you to come to Canada.

Find out if you need an Electronic Travel Authorization (eTA) or a visitor visa

Payment Process

The Professional Full-time Programs cost $9,000 for 480 hours of instruction. A deposit of $1650 ($250 non-refundable) is required upon acceptance into the program to reserve one’s place. 50% of the balance is due 30 days before the course starts and full payment is due before the program begins.

Enrolling in a RED Academy Program is an investment in your education and career development. To help accommodate financial circumstances, we have payment structures and financing options available. If you have any questions or concerns, please get in touch with our team.

Interested in finding out more?

Fill out the form and we'll walk you through the rest.

Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333


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