Digital Marketing Professional

The Digital Marketing Professional program is a comprehensive 12 week full time Diploma program, designed to provide students with in-depth practical experience and the relevant skills and tools needed to succeed in today's rapidly moving Digital Marketing workplace.

12 Weeks Full-Time
Next start date Jul 4, 2017
Interested in a later date?

Digital Marketing Professional Overview

The Digital Marketing Professional program is designed to teach students all of the aspects to help them succeed in a career in digital marketing and strategy. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-in experience in Website and Content Management and Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising, all the things you need to succeed in a career in Digital Marketing.





industry focused


hours of instruction

What You'll Learn

Digital Marketing Strategy
Understand the aspects of an end-to-end digital marketing strategy.
Brand Strategy
Deconstruct the aspects of what makes a brand: personality, values, definition, and promise.
Google Analytics
Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization.
AdWords Created with Sketch.
Google AdWords
Learn the fundamentals on advertising and attract customers through Google AdWords and PPC advertising.
Segment1 Created with Sketch.
Segmenting, Targeting and Tracking
Segment your target market and track your customer behaviour throughout the conversion process.
Website and Content Management and Strategy
Plan, develop, and manage a content strategy for a specific brand
AB Testing1 Created with Sketch.
Conversion Optimization and A/B Testing
Set up randomized experiments testing user behaviour and conversion rates.
SEO SEM2 Created with Sketch.
Understand the difference between Search Engine Optimization and Search Engine Marketing. Analyze the performance of a paid search campaign.
Social Media Advertising
Learn the essential forms of PPC advertising through social media channels like Facebook, Twitter, LinkedIn and more.
Social Media Management and Strategy
Clarify a business' social media goals, audit an existing social media strategy, and create a content strategy with analytics to track progress.
Mobile Marketing
Build a mobile marketing strategy and learn mobile analytics and app and video marketing.

Day in the life of a Digital Marketing student

Our commitment to a fully engaged learning process extends into the creation of an energizing environment where our students have the time to work as well as play.

Every aspect of our in-school experience is dedicated to creating a space where students, instructors, alumni, and mentors, can engage with one another in a way that’s relaxed, supportive, and friendly.

9:00am - 10:00am
Daily Review
10:00am - 12:00pm
Lessons and Exercises
12:00pm - 1:00pm
1:00pm - 4:00pm
Group Projects and Labs
4:00pm - 5:00pm
One-on-One and Breakout Sessions
5:00pm - Late
Homework and/or Networking

Alumni Stories

Geff Wong, Digital Marketing Professional Course - Vancouver Graduate
Geff Wong
Winter 2016 Graduate

I had been thinking of making a career change at that point and RED seemed like a really good fit for myself after researching my options. As well a great way to bridge my marketing skills gap and my new career path. It was a quick decision for myself and in the end it was definitely worth it. RED was everything that I had hoped the program would be. The factor that sets this program apart from traditional universities is the fact that it was so hands on.

Corey Leung, Digital Marketing Professional Course - Vancouver Graduate
Corey Leung
Winter 2016 Graduate

From working as an analyst prior to RED, I knew that analytics was something I wanted to pursue further and Digital Marketing lends itself really well to that. My experience was positive! I use the skills I learned at RED on a daily basis now, so it has definitely paid off. The experience is definitely what you make of it and I really focussed on learning as much as I could and meeting as many people as possible.

Julia Zhou, Digital Marketing Professional Course - Vancouver Graduate
Julia Zhou
Fall 2015 Graduate

Prior to RED, I was completing my bachelors degree at UBC. Having grown up in the world of digital media, I felt that there was a gap in knowledge of the technical skill sets in digital marketing vs everyday use. I had an amazing experience at RED with the instructors, students and community partners! Currently I am working at my top choice agency, 6S Marketing, and continually working on my previous community project, Spare Rides.

Shennie Yang, Digital Marketing Professional Course - Vancouver Graduate
Shennie Yang
Winter 2016 Graduate

I chose the full-time digital marketing program at RED because I didn’t have a marketing background to help me start a career as a digital marketer. Even though I did learn a bit on my own from my previous job, I wanted to be taught by industry professionals to build the fundamental skills and knowledge to confidently call myself a full-stack digital marketer. The open-space and tech vibe of the school was exactly the environment I wanted to be in.

Meet Your Instructors

Richard Wong, Digital Marketing Foundation Course Instructor- Toronto
Richard Wong
Lead Instructor, Digital Marketing

Richard is a born-and-raised Torontonian and leads business development for a startup called 500px, a global photography community. Richard studied business and political science at Western University. He returned back to Toronto to work in Consumer Goods Marketing at Johnson & Johnson. Richard was recently part of Google’s Marketing team, leading the growth of Think With Google – a site for marketers and advertisers to understand the latest trends in the digital advertising and marketing space. Outside of work, Richard can be found playing and watching sports and rock climbing.

Alexandra Sifton, Digital Marketing Foundation Course Instructor- Toronto
Alexandra Sifton
Instructor, Digital Marketing

Ali is an Account Manager with a focus on all things native advertising and content marketing related. She has 7 years working in various digital marketing aspects on both agency and client side in Digital Marketing with clients including Johnson & Johnson, Loblaws, and 20th Century Fox. Ali’s biggest digital interest lies in the ROI on content marketing and promotion. Ali can be found traveling, exploring new Toronto restaurants, running with a podcast (usually TED Talks and Freakonomics), and reading just about anything. Having been born and raised in the GTA, she has also lived in Dublin & Saskatoon.

Sarah Bugeja, Digital Marketing Foundation Course Instructor- Toronto
Sarah Bugeja
Instructor, Digital Marketing

Sarah is a well-rounded marketing professional with 7+ years of experience both creating and implementing digital strategies across affiliates, paid search, paid social, display and SEO. She currently leads a team at Loblaw Digital that manages all paid online media for Joe Fresh, and Click & Collect (Loblaws, Superstore & Zehrs). Prior to joining Loblaw, she worked at some of Canada’s other major retailers including Walmart and Indigo. Sarah is also currently Co–Chair for the annual charity event Get Lit – in support of First Book Canada, an organization focused on providing books to children who need them most. She’s also a huge Raptors fan and can be caught playing soccer at a field near you.

What Makes RED Unique

Real Clients, Projects & Portfolios

RED is built on the principle of building Real World experience, and means our students are working with Community Partners on Real Projects, building a Real Portfolio of experience.

Radically Relevant to Industry

Our programs are continuously being updated to ensure that our students are learning the very latest skills, tools and technologies that are actually being used in the industry today.

Career Support & Development

Our tailored, highly personalized learning approach means you not only learn the right skills, but are also getting the one-on-one career support, soft skills and guidance you need to succeed.

Join the RED Community

At RED you will be part of a close-knit community who are here to support you on your journey and give you the kind of personalized attention and support to truly see you succeed in your career.

Start Dates and Pricing

Digital Marketing Professional


RED Academy Toronto

12 weeks, Monday-Friday, 9am - 5pm

Please note that places on our programs are limited, and that places are offered in the order that applications are received.

Summer 2017 Cohort July 4, 2017

Fall 2017 Cohort October 2, 2017

Winter 2018 Cohort January 8, 2018

Spring 2018 Cohort April 9, 2018

Interested in finding out more?

Fill out the form and we'll walk you through the rest.

Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333


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