Intro to Digital Marketing

The Digital Marketing Foundation is a comprehensive 60 hour part-time Digital Marketing Certificate program, designed and taught by some of sharpest brains in the industry. The course is taught over 10 weeks in two weekly evenings sessions, and gives our students a solid understanding of the core skills needed to succeed in Digital Marketing.

Next start date Jul 11, 2017
Interested in a later date?

Intro to Digital Marketing

The Digital Marketing Foundation Program is designed for students who want to gain foundational knowledge of the practical skills necessary to develop a thorough digital marketing strategy, leveraging the software, tools, tactics, and techniques used in today’s industry.

Upon successful completion of the course, students will be able to create and track digital marketing campaigns, determine cost per acquisition of customers and users, and leverage campaign data to increase ROI, as well as gaining an introductory understanding of Google Adwords and Analytics.




industry driven


hours of instruction

What you'll learn

Digital Marketing & Strategy
Understand the aspects of an end-to-end digital marketing strategy.
Brand Strategy
Deconstruct the aspects of what makes a brand: personality, values, definition, and promise.
Google Analytics
Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization.
Segment1 Created with Sketch.
Segmenting, Targeting and Tracking
Segment your target market and track your customer behavior throughout the conversion process.
Website and Content Management and Strategy
Plan, develop, and manage a content strategy for a specific brand.
AB Testing1 Created with Sketch.
Conversion Optimization and A/B Testing
Set up randomized experiments testing user behaviour and conversion rates.
SEO SEM2 Created with Sketch.
Understand the difference between Search Engine Optimization and Search Engine Marketing. Analyze the performance of a paid search campaign.
Social Management and Advertising
Clarify a business' social media goals, audit an existing social media strategy, and create a content strategy with analytics to track progress.


Geff Wong, Digital Marketing Professional Course - Vancouver Graduate
Geff Wong
Winter 2016

I had been thinking of making a career change at that point and RED seemed like a really good fit for myself after researching my options. As well a great way to bridge my marketing skills gap and my new career path. It was a quick decision for myself and in the end it was definitely worth it. RED was everything that I had hoped the program would be. The factor that sets this program apart from traditional universities is the fact that it was so hands on.

Julie Zhou
Fall 2015

Prior to RED, I was completing my bachelors degree at UBC. Having grown up in the world of digital media, I felt that there was a gap in knowledge of the technical skill sets in digital marketing vs everyday use. I had an amazing experience at RED with the instructors, students and community partners! Currently I am working at my top choice agency, 6S Marketing, and continually working on my previous community project, Spare Rides.

Corey Leung, Digital Marketing Professional Course - Vancouver Graduate
Corey Leung
Winter 2016

From working as an analyst prior to RED, I knew that analytics was something I wanted to pursue further and Digital Marketing lends itself really well to that. My experience was positive! I use the skills I learned at RED on a daily basis now, so it has definitely paid off. The experience is definitely what you make of it and I really focussed on learning as much as I could and meeting as many people as possible.

Shennie Yang, Digital Marketing Professional Course - Vancouver Graduate
Shennie Yang
Winter 2016

I chose the full-time digital marketing program at RED because I didn’t have a marketing background to help me start a career as a digital marketer. Even though I did learn a bit on my own from my previous job, I wanted to be taught by industry professionals to build the fundamental skills and knowledge to confidently call myself a full-stack digital marketer. The open-space and tech vibe of the school was exactly the environment I wanted to be in.


Katherine Andrikopoulos, Digital Marketing Foundation Course Instructor- Toronto
Katherine Andrikopoulos
Instructor, Digital Marketing

Katherine is a digital marketing professional, specializing in search engine and PPC marketing. Currently at Cossette, she leads a team that manages the search strategies of top CPG, retail and entertainment clients. This past year, she started a workshop-based event to help empower women through talks led by female industry leaders. She also founded Memory Ball and the Young Leaders Council of the Alzheimer Society of Toronto to help raise awareness for families living with Alzheimer’s (they have raised $310,000 for the Alzheimer Society of Toronto so far). In her spare time, Kat can be found eating her way through Toronto’s food scene or tearing up a dance floor near you.

RJ Mojica, Digital Marketing Foundation Course Instructor- Toronto
RJ Mojica
Instructor, Digital Marketing

RJ is an academic at heart and an entrepreneur in spirit. He is savvy and passionate in both web marketing and social media strategy, and comes with over five years of experience in these areas. Additionally, RJ is the co-founder and Chief Marketing Officer of Grilled Cheese Affairs, a digital media strategy consulting agency. Before starting his own agency, he gained valuable international experience while living in Paris. When not crafting cool campaign ideas or building websites with clients, RJ likes to cook and try out new recipes to increase his culinary skills, shoot arrows at the archery range, and travel as much as possible (a portable career helps!).

Aashish Nathwani, Digital Marketing Foundation Course Instructor- Toronto
Aashish Nathwani
Instructor, Digital Marketing

Aashish launched his career working on various digital initiatives for Torstar Corp. Over 5 years with the company, he launched various digital marketing campaigns, implemented digital sales training and helped create a student-focused daily deal website. He was brought onto to their CPG division, focusing on taking products sold on television and managing their online sales, where he also managed multi-million media buys, digital marketing and email marketing. Following his passion for developing new brands and growing existing ones, Aashish takes a digital-first approach to traditional retail products. He most recently helped launch Endy Sleep, a CPG e-commerce startup based in Toronto.

Sarah Bugeja, Digital Marketing Foundation Course Instructor- Toronto
Sarah Bugeja
Instructor, Digital Marketing

Sarah is a well-rounded marketing professional with 7+ years of experience both creating and implementing digital strategies across affiliates, paid search, paid social, display and SEO. She currently leads a team at Loblaw Digital that manages all paid online media for Joe Fresh, and Click & Collect (Loblaws, Superstore & Zehrs). Prior to joining Loblaw, she worked at some of Canada’s other major retailers including Walmart and Indigo. Sarah is also currently Co–Chair for the annual charity event Get Lit – in support of First Book Canada, an organization focused on providing books to children who need them most. She’s also a huge Raptors fan and can be caught playing soccer at a field near you.

Richard Wong, Digital Marketing Foundation Course Instructor- Toronto
Richard Wong
Instructor, Digital Marketing

Richard is a born-and-raised Torontonian and leads business development for a startup called 500px, a global photography community. Richard studied business and political science at Western University. After working at Western University in Recruiting and Admissions, he returned back to Toronto to work in Consumer Goods Marketing at Johnson & Johnson. Richard was recently part of Google’s Marketing team, leading the growth of Think With Google – a site for marketers and advertisers to understand the latest trends in the digital advertising and marketing space. Outside of work, Richard can be found playing and watching sports and rock climbing.

Alexandra Sifton, Digital Marketing Foundation Course Instructor- Toronto
Alexandra Sifton
Instructor, Digital Marketing

Ali is an Account Manager with a focus on all things native advertising and content marketing related. She has 7 years working in various digital marketing aspects on both agency and client side in Digital Marketing with clients including Johnson & Johnson, Loblaws, and 20th Century Fox. Ali’s biggest digital interest lies in the ROI on content marketing and promotion. When not in the office, Ali can be found traveling, exploring new Toronto restaurants, running with a podcast (usually TED Talks and Freakonomics), and reading just about anything. Having been born and raised in the GTA, she has also lived in Dublin & Saskatoon.


What certifications do we receive?

– None

What's the difference between full-time and part-time programs?

Our Foundation Programs are Part Time evening programs that run twice a week over 10 weeks, with a total of 60 hours of instruction. The programs are designed to give our students a hands-on introduction to the field of study. You will work on one major project throughout the duration of the program.

Our Professional Programs are 12 week Full Time programs, designed to produce entry-level professionals, who can hit the ground running, and play a meaningful role within a company from day one. The Professional Programs include 480 hours of instruction and lab time in the school, and will involve 5 major projects, and include significant professional development time to prepare you for life in the tech industry.

How is RED different?

RED stands for Real Education and Development. We offer a totally unique approach to learning; our school more closely resembles a real-world agency than what you might expect in a traditional learning environment. Our curriculum is also very different in that it is designed to be highly active and experiential, which means that you are working in student teams on real-world projects with real clients from our network of community and charity partners, producing

Our instructors however, are really our secret sauce: they are highly experienced, real world professionals, and you will work in an environment that offers an amazing student to instructor ratio of 6 to 1.

Start Dates and Pricing

Digital Marketing Foundation


RED Academy Toronto

10 weeks, part-time Tuesday & Thursday, 6 - 9pm or Saturday, 10am - 5pm.

Please note that places on our programs are limited, and that places are offered in the order that applications are received.

Summer 2017 Cohort July 11, 2017

Fall 2017 Cohort October 10, 2017

Winter 2018 Cohort January 16, 2018

Spring 2018 Cohort April 17, 2018

Interested in finding out more?

Fill out the form and we'll walk you through the rest.

Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333


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