Design Thinking and Growth Marketing for New Ventures

Design Thinking and Growth Marketing for New Ventures is designed to provide students with the necessary understanding of the technical skills required to launch a new venture in the digital world. The program is taught over 5 weeks on Tuesday and Thursday evenings.

Part-Time
Toronto
Next start date Jan 17, 2017
Interested in a later date?

Design Thinking and Growth Marketing for New Ventures

There is no shortage of resources and efforts on teaching people the principles of entrepreneurship. Even with all of the incubators, accelerators, and workshops available to entrepreneurs today there is a lack of places where one can learn the hard skills required to actually build, launch, and grow a digital company.  

The Design Thinking and Growth Marketing for New Ventures course covers how to build experiences and products that people love, how to manage the development process, and how to drive customers to your product. Learn the essential digital marketing and user experience design skills necessary to take your venture to the next level.

5

weeks

7:1

student to instructor ratio

30

hours of instruction

What you'll learn

Digital Marketing & Strategy
Understand the aspects of an end-to-end digital marketing strategy.
Google Analytics
Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization.
AB Testing1 Created with Sketch.
Conversion Optimization and A/B Testing
Set up randomized experiments testing user behaviour and conversion rates.
Social Management and Advertising
Clarify a business' social media goals, audit an existing social media strategy, and create a content strategy with analytics to track progress.
User centric design2 Created with Sketch.
Design Thinking
Work with a thought-process that bridges users and business requirements for the most impactful design possible.
UX Methods
Personas, User Stories, Consumer Journey Maps, Stakeholder Interviews: master the skills used in industry to create highly usable products.
Prototyping1 Created with Sketch.
Prototyping and Service Design
Learn to prototype MVPs that are effective for testing user demand and validating your business model using prototyping tools like IFTTT and Zapier.
device_020-responsive-smartphone-screen-mobile-tablet-displayCreated with Sketch.
Managing the Development Process
Learn how to turn your manual prototypes into automated processes and what to look for when hiring technical talent.
Fill 10 + <div> Created with Sketch.
Web Development Foundations
Learn to write basic HTML and CSS code and identify the limitations and possibilities presented when working with different programming languages.
Lean, Agile, & Scrum
Utilize Lean, Agile, and Scrum methodologies to more effectively and efficiently manage projects.

Instructors

Katherine Andrikopoulos, Digital Marketing Foundation Course Instructor- Toronto
Katherine Andrikopoulos
Instructor, Digital Marketing

Katherine is a digital marketing professional, specializing in search engine and PPC marketing. Currently at Cossette, she leads a team that manages the search strategies of top CPG, retail and entertainment clients. This past year, she started a workshop-based event to help empower women through talks led by female industry leaders. She also founded Memory Ball and the Young Leaders Council of the Alzheimer Society of Toronto to help raise awareness for families living with Alzheimer’s (they have raised $310,000 for the Alzheimer Society of Toronto so far). In her spare time, Kat can be found eating her way through Toronto’s food scene or tearing up a dance floor near you.

Michael Dedrick, UX Designer Foundation Course Instructor - Toronto
Michael Dedrick
Lead Instructor, UX Designer

In Michael’s world, users come first. With 18 years of experience in the industry, Michael’s design and UX acumen have proven to be game-changers for a host of industry elite seeking to impact their target audience with sophisticated, intuitive experiences. In previous roles, he has designed complex user-facing software used by Apple, IBM, Costco and Walmart. His background in Classical/3D animation, motion graphics and film has helped him develop a well-rounded approach to his current skill-set. Michael values collaboration and community-driven work. Michael has designed and taught a UX curriculum, one was an initiative focused on increasing digital literacy among youth from inner city communities.

RJ Mojica, Digital Marketing Foundation Course Instructor- Toronto
RJ Mojica
Instructor, Digital Marketing

RJ is an academic at heart and an entrepreneur in spirit. He is savvy and passionate in both web marketing and social media strategy, and comes with over five years of experience in these areas. Additionally, RJ is the co-founder and Chief Marketing Officer of Grilled Cheese Affairs, a digital media strategy consulting agency. Before starting his own agency, he gained valuable international experience while living in Paris. When not crafting cool campaign ideas or building websites with clients, RJ likes to cook and try out new recipes to increase his culinary skills, shoot arrows at the archery range, and travel as much as possible (a portable career helps!).

Aashish Nathwani, Digital Marketing Foundation Course Instructor- Toronto
Aashish Nathwani
Instructor, Digital Marketing

Aashish launched his career working on various digital initiatives for Torstar Corp. Over 5 years with the company, he launched various digital marketing campaigns, implemented digital sales training and helped create a student-focused daily deal website. He was brought onto to their CPG division, focusing on taking products sold on television and managing their online sales, where he also managed multi-million media buys, digital marketing and email marketing. Following his passion for developing new brands and growing existing ones, Aashish takes a digital-first approach to traditional retail products. He most recently helped launch Endy Sleep, a CPG e-commerce startup based in Toronto.

FAQs

How is RED different?

RED stands for Real Education and Development. We offer a totally unique approach to learning; our school more closely resembles a real-world agency than what you might expect in a traditional learning environment. Our curriculum is also very different in that it is designed to be highly active and experiential, which means that you are working in student teams on real-world projects with real clients from our network of community and charity partners, producing

Do you have a payment plan or any financing options?

Yes we do. After paying your deposit, there are two options:

1. The remainder of your tuition is paid in full 30 days prior to the term start date. Early bird discounts are available if you pay the first 50% within 60 days of the course start date.
2. The remainder of your tuition is paid in three instalments: 1/3 is paid 30 days prior to the start date of the term, 1/3 is paid on the term start date, and 1/3 is paid 30 days after the term start date. For part-time courses the financing option is +$100 and for full-time it’s +$300, with the fee attached to the first payment.

RED is an affiliate partner with GROW, a Vancouver based lending company that provides a specific type of loan for people that are looking for short-term technical training.

Start Dates and Pricing

Design Thinking and Growth Marketing for New Ventures

$995

RED Academy Toronto

5 weeks, part-time Tuesday & Thursday, 6 - 9pm

Please note that places on our programs are limited, and that places are offered in the order that applications are received.

Fall 2017 Cohort November 15, 2017

Winter 2017 Cohort January 17, 2017

Spring 2017 Cohort April 18, 2017

Summer 2017 Cohort July 11, 2017

Interested in finding out more?

Fill out the form and we'll walk you through the rest.

Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333

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