Virtual Reality at RED Academy
When it comes to virtual reality and augmented reality, people tend to fall into one of two groups: those who are excited about the seemingly endless possibilities of VR and AR, and those who are still a little skeptical it isn’t just another passing fad. No matter what side of the divide you’re on, our upcoming event will shed light on this new phenomenon…
In the world of gaming, VR is expected to hit close to $4B in revenue by the end of 2016 — a staggering figure considering this new technology only hit the market two years ago. Imagine speeding around a track in a racing simulator? Or diving into the world of your favourite first person shooter in full, 360 degree virtual reality? Virtual reality gaming offers developers the chance to make the already vast worlds they create completely immersive.
And that’s only the beginning of what virtual reality gaming has to offer. Because of the more intuitive interactions a player can have using hand and other controls, developers are opening doors to all kinds of different types of video game. This means unlocking new audiences and potential consumers.
Is Virtual Reality the New Reality?
But VR isn’t just all video games and entertainment. From IKEA looking to optimize their customer experience to therapy applications for mental health issues, virtual and augmented reality has uses you perhaps hadn’t considered. Entertainment is definitely the foot-in-the-door for these emerging technologies (look no further than Pokemon GO to see an AR application taking the world by storm), but it’s almost impossible to predict how we might use VR and AR in the future.
Want to learn more about virtual and augmented reality tech and applications? Come and check out our Virtual Reality at RED event. Attend a talk from top industry professionals and even try out some of the headsets yourself!
Dan Ophaug is a copy and content writer currently based in Toronto, Ontario. Born and raised in the UK, Dan has also spent time living in Montreal and New Brunswick. With a background in both journalism and film studies, he decided his real passion was in writing, and has since worked with everyone from arts publications to tech startups to produce creative content.