Top 5 Digital Marketing Tools
In today’s world the way of marketing your organization vary from day to day. Digital marketing has become a necessity for most companies on the success of their businesses. The various tools one can use to put their best foot forward has expanded rapidly.
Here are our top 5 digital marketing tools:
Canva be used to easily create custom designs and graphics for social media, display ads and blogs. Pull in your brand’s logo and other assets and use Canva’s various templates, without needing the help of a graphic designer. It is great for projects that require a quick turnaround and don’t have access to designers. It is a simple design platform that any beginner can use to make their work beautiful.
– Tina Star, Digital Marketing Instructor RED and Account Manager at 6S Marketing
With all the different social media channels these days, it is hard to handle so many from Facebook, Twitter, Instagram and LinkedIn. This is where Hootsuite comes into play, Hootsuite is a social media management system that allows user to tweet, post pictures, and so much more all from one platform, without ever to login into multiple accounts again. Users are able to save time managing multiple social media channels by bulk uploading posts and are able to analyze performance for each channel.
– Natasha Karan, Community Manager
This free extension tells you all you need to know about SEO stats of a website such as meta information, page speed, page rank etc. Benefits of this app include its speed, accuracy, and its lightweight, only providing needed features.
– Peter Wong, Digital Marketing Instructor RED and Account Manager at 6S Marketing
With the Google Analytics URL Builder, you can easily tag URLs with custom campaign variables. You can track which of your promotions are generating the most traffic/conversions. For example, setting up a unique URL for each Twitter post or each status update on Facebook.
– Holly Lawton, Lead Digital Marketing Instructor
Posting unique, intriguing, and interesting photos is a must to capture the users eye! Trying to take those photos ourselves, is not always the best option. Luckily, Unsplash provides high-resolution images with an abundance of topics ranging from the outdoors, food, beauty, and tech all for free.
– Katie Jeanes, Marketing Director
Tweet us @redacademy and tell us your favourite Digital Marketing tools with the hashtag #REDdmtools
Creative Director / Lead Instructor, UI & Communication Design
Julie is a Designer with expertise in crafting highly engaging digital experiences for organizations like TELUS, YYoga, Escents, and Rutgers University at digital agency Pound & Grain. Originally from New-Caledonia, she joined the RED team where she uses her well-rounded set of skills and her background in fine arts & coding to fuel her strong enthusiasm for teaching UI & Communication Design.
Julie is passionate about thinking of innovative ways to leverage user-centric design at every possible moment - whether it's through her teaching, her design work, or while contributing to the betterment of her surroundings.