The Top Tech Trends of 2016
With the New Year underway, the tech industry has a blank slate as to which platform, service, or product will rule in 2016. From A.I. to wearables, our Digital Marketing, Web Developer, and UX Design instructors scoured a few of our favourite websites like Inc.com, MarketWatch, and Mashable, to learn what they predict will top the market in the next 12 months. Here’s what we think you can expect to see this year…
1. Experiential Advertising
Microsoft recently spent $2.5 billion to buy Minecraft for one very important reason: a new advertising opportunity. But forget the typical radio ad blatantly pushing a product, as advertisers are opting to create an experience to persuade purchasing decisions from savvy Millennials and gamers. For example, creating a Minecraft setting where consumers design their own cars, or virtually driving a car from a specific brand.
2. Virtual and Augmented Reality
Expected to reign gaming and entertainment content, virtual and augmented reality will also be available through a consumer-level, 360-degree camera that’s designed for amateur virtual reality shooting. This technology can also be applied to the workplace via headsets, and display digital images like a map or instructions.
With the launch of the Apple Watch last year, more players are expected to hop on this trend, expanding to the health, fitness, and enterprise market.
4. Artificial Intelligence (A.I.)
Make way for robots, as A.I. technology will be introduced in everything from at-home cleaners to retail assistants. Looking for new friends? You may be in luck. Buddy, introduced by Blue Frog Robotics, is expected to debut in the market some time this year.
5. Self Transportation Reinvented
With the recent Hoverboard phenomenon, the personal transportation industry will expand to ‘smart’ bikes and scooters. Maybe we’ll even see a drone carry actual passengers??
What are your tech predictions for 2016? Tweet us at @redacademy and let us know!
Colin is the CEO / Managing Director of RED Academy. He originally started his career as a classically trained musician and sound engineer, before switching to the tech industry where he has been working for the past 15 years. While he sounds British, don’t let that accent fool you; his roots are Dutch, and he calls Amsterdam his hometown.
Also the founder of Drive Digital, one of Western Canada’s biggest digital agencies, Colin is inspired by watching people create and seeing them find fulfillment in doing something they believe in. Colin is excited by the idea that the Internet connects us all, increasing transparency and accountability. He strongly believes that purpose is a bigger driver in people than profit, which will lead us to a better, fairer, more conscious world – values that dictate the foundation of RED.