Spring Sampler – Try Digital Marketing, UX Design, and Web Development
At RED we understand it’s not one size fits all in the tech industry – which is why we’ve arranged free sampler sessions for you to try our courses for size.
Free Sampler Sessions for Digital Marketing, User Experience Design, Web Development:
March 22 – April 1 2016
RED Academy Unit 200 – 1490 West Broadway, Vancouver
Find Your Place in Tech
March 22, 6:00 pm – 8:00 pm
Not sure on where you fit in tech? Our “Find Your Place in Tech” event will help you quickly get a feel for the three different types of jobs found in Tech. We’ll have a series of digital marketing, user experience design, and web development exercises to give you a sense of what it’d be like to pursue a career in those fields.
Intro to Digital Marketing Adwords
March 23, 6:00 pm – 8:00 pm
In this workshop you will learn: Understand the inner workings of AdWords including the bidding process and quality scores, Research keywords to target using Google’s Keyword Planner, Create your first ad groups, ads, and A/B split tests to begin advertising
Intro to HTML/CSS
March 29, 6:00 pm – 8:00 pm
Join this free workshop to learn the basics of HTML and CSS, and create your first webpage from scratch! Topics discussed: what a mark-up language is and how HTML works on the web, how to write semantic HTML, including elements, attributes, and nesting, use basic HTML tags including headings, paragraphs, links, and lists, what CSS is in relation to HTML, and how to use CSS to adjust the way HTML looks on a webpage.
Intro to UX Design
March 30, 6:00 pm – 8:00 pm
User experience designers are in high-demand right now, but many people still don’t realize what UX Design is all about. In this free two hour workshop find out what a day in the life of a UX Designer is really like. Learn about what Information Architecture (IA) is and the many forms it takes, what impact the design of IA has on our lives, the correlation between IA and interface design, and how to conduct a card sort and how it informs the design of IA.
Intro to Digital Marketing and SEO
March 31, 6:00 pm – 8:00 pm
In this two-hour course, we’ll introduce you to the basics of SEO. In this free workshop you will learn how to figure out how you’re doing with SEO and analyze what keywords you are currently ranking for, about Google Keyword Planner and competitive analyses to research new search terms, and what it takes for implementation – match your keywords to your sitemap and execute your new SEO plan.
Friday Open House Social
April 1, 5:00 pm – 8:00 pm
Come join us April 1 for our Open House Social! Meet the whole RED Academy gang, staff and students, as we celebrate the end of the week! We’re a pretty fun bunch, if we can be so bold to say so, and are always keen to meet others in our community, the Vancouver Tech scene.
With over 10 years full-circle marketing experience, working across multiple b2c and b2b campaigns, Holly brings her passion for digital marketing to the Red Academy.
Originally from the UK, Holly has worked in a wide varied of industries. From consumer campaigns like the world’s largest dog show Crufts, BBC Kids and live entertainment, right through to food and drink trade events, global telecommunications conferences and a worldwide shipping broker – proving that digital marketing can be applied successfully to any company, in any market.
Holly cycled the pacific coast from Vancouver to Tijuana blogging all the way and in London, was a singer in a band. You will still catch her cycling around the city and maybe even singing…