Lunch and Learn Feature: My Green Space
Michael, who is originally from Kenya came to Canada on a full leadership scholarship from UBC with a major in Business/Marketing and a minor in Sustainability. He is a community and technology obsessed social commerce visionary. Resilient sustainable communities are rooted in his DNA from his upbringing. He has always been working towards eliminating paper process and digitizing the world through more efficiency and less waste.
Through his early days at UBC, Michael was involved in creating two different projects one which was a loyalty stamp app, a guest list software, and ticketing system which was used by a few local nightclubs in Vancouver and UBC. Through his various startups, he wanted to ensure he would incorporate his upbringing in Kenya, growing up, his grandparents, they grew all their own vegetables, herbs, and fruits. He was inspired and wanted to use what he learned as a child. Michael and his girlfriend in 2011 started growing their own garden, through this they made mistakes and learned the detailed processes it takes to maintain and grow a garden. In 2012 they decided to expand their garden and had over 20 different varieties of vegetables and herbs.
As time went on, more and more people approached Michael and his girlfriend on how they started a garden and what they did to grow so many different vegetables. With this they had an idea, they both saw the need and spark for others to learn. Through this My Green Spaceâ„¢ was created. Through the My Green Spaceâ„¢ gardening app they want to help everyone grow their own food and put a garden in every home on the planet. My Green Spaceâ„¢ offers an end to end solution simplifying the process of growing fruits and vegetables in any space, and eliminating any need for research or journaling. Customers learn instantaneously with daily task notifications and tutorials. Built in e-commerce simplifies the process of acquiring the correct supplies by recommending the products required for the user specific situation: time of year, location, sunlight, budget and available space. My Green Spaceâ„¢ functions on desktops, smartphones and tablets, allowing users to use the app while in their gardens.
In 2014 Michael decided to take his company to startup weekend and won 2nd place, he was able to meet his team and a few initial investors. Through his mission to accelerate the transition to a sustainable food system, he hopes for a garden in every home and food for every soul. In the next year My Green Spaceâ„¢ wants to break even and raise a series between $1M-$1.5M, be in another continent (possibly Australia), and be seen as a trusted garden source.
His advice for those looking to get into the startup business is to find something you are passionate about, find a problem that has yet to be solved but needs to be solved. Staying a ahead of the curve and never stop learning will help in the long run. Always meet others, network, have a mentor, always know your ” WHY”, and have fun!
With over 10 years full-circle marketing experience, working across multiple b2c and b2b campaigns, Holly brings her passion for digital marketing to the Red Academy.
Originally from the UK, Holly has worked in a wide varied of industries. From consumer campaigns like the world’s largest dog show Crufts, BBC Kids and live entertainment, right through to food and drink trade events, global telecommunications conferences and a worldwide shipping broker – proving that digital marketing can be applied successfully to any company, in any market.
Holly cycled the pacific coast from Vancouver to Tijuana blogging all the way and in London, was a singer in a band. You will still catch her cycling around the city and maybe even singing…