The future of digital marketing belongs to the optimizers – Chris Goward, WiderFunnel

Today is the best time in history to be an evidence-led marketer.

Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You have the opportunity to become a high-value conversion optimization champion.

Conversion optimization is the science and art of getting a higher percentage of your web visitors to take action and become a lead or customer. This is accomplished by developing and testing valid hypotheses, running controlled A/B or multivariate tests, and evaluating results to lock in the improvement.

But without the right process and tools to guide your optimization efforts, you’ll miss your biggest opportunities.

Chris Goward, optimization thought-leader, shares how leading businesses are using specific optimization processes to gain dramatic revenue lift and insights.

If you’re not testing your digital marketing efforts, you’re falling behind.

The benefits of conversion optimization are no longer up for debate. In a new report released by Ascend2, 71% of respondents described the role of conversion optimization in the overall success of marketing programs as “Very important”. But just 13% described their CRO strategies as “Very successful”.

The marketing industry knows that it should be testing. But most marketers are struggling with the execution, with how to be successful at conversion optimization.

The solution lies in a testing program built to help you discover and test the best ideas.

“If you’re like a lot of companies, you may be thinking, ‘What’s an optimization program?” Many companies still think of optimization as a project or tactic and put little serious effort into building a real program. But that’s changing fast.”

Conversion Rate Optimization tips and tricks are a trap

There are plenty of tips and tricks floating around the ether that promise huge conversion rate lift. But what works well today may not work well tomorrow, and what works for Amazon may not work for you. A structured conversion optimization program will provide you with a stable way of approaching and resolving problems on your website in the long-term.

“Conversion optimization isn’t a one-time project. There isn’t a moment when you’ll find that your site is optimized. It’s an ongoing process and needs a structured framework behind it.”

Hear Chris speak at RED Academy in Vancouver on June 16, 6-8pm. His talk “How to become an invaluable marketing asset” will cover the frameworks and processes you need to create the best optimization program, along with tips to becoming a future-proof optimization champion. The event is free with limited tickets available – get your tickets now!

This session will provide an in-depth look at how leading marketers are gaining powerful insights and revenue gains through conversion optimization.



Interested in learning more about Digital Marketing? Check out our courses at RED Academy:

Holly Lawton

With over 10 years full-circle marketing experience, working across multiple b2c and b2b campaigns, Holly brings her passion for digital marketing to the Red Academy.

Originally from the UK, Holly has worked in a wide varied of industries. From consumer campaigns like the world’s largest dog show Crufts, BBC Kids and live entertainment, right through to food and drink trade events, global telecommunications conferences and a worldwide shipping broker – proving that digital marketing can be applied successfully to any company, in any market.

Holly cycled the pacific coast from Vancouver to Tijuana blogging all the way and in London, was a singer in a band. You will still catch her cycling around the city and maybe even singing…

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Vancouver 778 379 7175

Toronto 647 793 2333

Vancouver 778 379 7175

Toronto 647 793 2333


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