The future of digital marketing belongs to the optimizers – Chris Goward, WiderFunnel
Today is the best time in history to be an evidence-led marketer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You have the opportunity to become a high-value conversion optimization champion. Conversion optimization is the science and art of getting a higher percentage of your web visitors to take […]
Don’t become obsolete in the tech industry
With the ever changing techsphere it’s hard to keep on top, but for those working in industry there is no other way to succeed. Andrea Tam, Director of Production at Noise Digital and previously Director of Production at Pound & Grain gives her insights on how to succeed in this competitive space. The change in […]
How to Get a Job in Tech
We all remember our guidance counselor in high school explaining the rules of recruiting to us. Well, not to alarm, but especially in tech – they’ve changed.
The Top Tech Trends of 2016
With the New Year underway, the tech industry has a blank slate as to which platform, service, or product will rule in 2016. From A.I. to wearables, our Digital Marketing, Web Developer, and UX Design instructors scoured a few of our favourite websites like Inc.com, MarketWatch, and Mashable, to learn what they predict will top […]
Trudeau’s In, Harper’s Out…But What Does That Mean for Tech?
Unless you have been camping in a remote area of the Arctic circle or fallen in a deep sleep for the past 48 hours, then you’re well aware that we have a new Prime Minister set to lead our country for the next four years. As the most socially savvy candidate, Trudeau has acknowledged that […]
High Pay, Low Stress: The Perks of Tech Jobs
High pay, low stress, little physical exertion; these are just some of reasons why those that hold tech jobs are some of the happiest workers across the globe. In fact, a recent study found that 36% of those in IT love their career, while 76% reported overall job satisfaction.
High Demand, Low Supply – The Future of BC Tech
It seems like Vancouver’s rapidly growing tech sector has headlined just about every media source. With companies like Hootsuite, Microsoft, and Amazon calling YVR home, this corner of B.C. is fast becoming recognized as the west coast version of Silicon Valley.